Coming soon at this site is a Platform Marketplace of private label products from around the world.


Private label products are those manufactured by one company for sale under another company's brand. Private-label goods are available in a wide range of industries from food to cosmetics. Private label brands managed solely by a retailer for sale in a specific chain of stores are called store brands.



What is the difference between branded and private label?

A national brand is a prominent or established product, while a private label or store brand is an exclusive product made or acquired for sale through a particular provider. Retailers commonly sell a mix of national brands and private label goods to take advantage of the benefits of each.


 How does private label work?

 A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer's brand name. As the retailer, you specify everything about the product – what goes in it, how it's packaged, what the label looks like – and pay to have it produced and delivered to your store.


What are the advantages of private labels?

Private label branding has several important advantages as a business approach. High Margins. Private label brands typically have significantly higher profit margins than resale products. ... Exclusivity. Private label branding is one way to separate yourself from competitors. ... Loyalty. ... Wholesale Income.


What are own label products?

own-label brand. a product which is sold by a RETAILER bearing the retailer's own BRAND NAME. ... More usually, however, retailers' 'own labels' are produced by independent manufacturers on a contract basis.